Event/topic date: 2026-05-13. Retrospective prepared and sources reviewed on 13 November 2026.
WIPO’s Madrid Yearly Review 2026 examines use of the system in 2025 and reports more than 68,000 requests for subsequent designation. It provides a useful prompt to compare existing international registrations with commercial expansion plans.
What businesses should review
A subsequent designation can support entry into new markets but does not freely expand the international registration’s specification. Review ownership, existing coverage, planned products, local conflicts and fees. System-wide statistics do not determine the outcome in a particular territory.
Four practical examples
The following scenarios are illustrative examples, not reports of client matters.
New distributor
A partner proposes sales in a territory not yet covered. Before signing, check whether the international registration includes the necessary goods and whether subsequent designation is available.
New product line
The brand will be used for software rather than clothing. Check goods coverage first. Extending territory does not cure a specification gap; a new application may be needed.
Existing national right
A national registration already exists in the target country. Assess additional designation against cost, ownership and administration. Two register entries do not automatically deliver extra commercial value.
Phased expansion
Sales start in two countries before moving to additional markets. Align the filing plan with that sequence while addressing identifiable risks early. Record budget decisions for each market.
Next step
Gather register extracts, existing correspondence and the planned changes. Identify the rights, products and dates actually affected. Tell us about your matter; scope and fees are agreed before instructions are accepted.