Event/topic date: 2026-09-09. Retrospective prepared and sources reviewed on 13 November 2026.
On 9 September 2026, WIPO marked the first year of eMadrid with updates on representative changes, email management and portfolio filters. Businesses should check whether their real allocation of responsibilities is reflected in the digital system.
What businesses should review
A clear portal is only one part of reliable trade mark administration. Identify responsible staff, absence cover, payment approvals and who handles office notices. Access rights should follow the agreed role; sharing a registration does not automatically transfer responsibility for every deadline.
Four practical examples
The following scenarios are illustrative examples, not reports of client matters.
Staff change
A brand manager leaves the business. Review contacts and access before departure. Keep historical documents available to the successor without sharing personal login credentials.
External representative
Give access to the registrations covered by the agreed instructions. Do not share unrelated portfolio assets merely for convenience.
Payment approval
Legal staff handle the matter while finance pays. Use an explicit approval process so a payment request is not merely forwarded without anyone checking completion.
Register reconciliation
After a company name change, compare the portal view with official ownership data. An internal display-name change does not replace any required register update.
Next step
Gather register extracts, existing correspondence and the planned changes. Identify the rights, products and dates actually affected. Tell us about your matter; scope and fees are agreed before instructions are accepted.